In , the app added a community for HIV-positive users called "Poz," and they were the first app to include options for members of the military and transgender community. In , the company added a traveler alert feature that notifies users when they reach one of approximately countries where homosexuality is criminalized, sends alerts to members about immediate safety concerns in these regions, and partners with the International Lesbian, Gay, Bisexual, Trans and Intersex Association ILGA , on a web page identifying anti-gay laws in such countries.
In October, , the company launched Scruff Version 5, which added Scruff Venture, new communities, new relationship types, and sex preferences and safety practices. Using geolocation, the home interface displays a grid of user profile pictures, arranged from nearest to farthest away.
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Pure guaranteed anonymity and instant one-time hookups. A unique and truly valuable idea for a dating app can emerge only when you consider what your audience is really looking for.
Take Pure for example. Pure simply eradicated all typical dating app functionality that gets in the way of what users are actually looking for.
Think about how you can provide your userbase with value beyond matchmaking. Look at Her, for instance: Almost every app mentioned in this article relied on social influencers in their promo campaign. The most successful example is Grindr, which managed to accelerate their app downloads literally overnight with an endorsement from Stephen Fry. Just keep in mind that influencers will only be willing to promote your product if it offers real value to their followers.
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We also use this information for analytics. Personal approach and high quality Launched in by InterActiveCorp, Tinder acquired users by targeting a specific demographic and then relying on word-of-mouth. Presentations Launch parties The overall quality of the app Tinder started off by targeting university students. Disruption of the existing market Hinge started as an average dating website, but gained real traction after launching a completely rethought mobile version at the beginning of A niche app and a social influencer Launched in , Grindr was the first mainstream location-based gay dating app to launch in the App Store.
Uber for hookups Pure was created by two Russian entrepreneurs and first launched at the end of Broadening the niche and going social Her is probably the most popular dating app for lesbian and pansexual women. What do all these startups have in common? Look beyond matchmaking Think about how you can provide your userbase with value beyond matchmaking. Harness social influencers Almost every app mentioned in this article relied on social influencers in their promo campaign. Read also: Remember those Facebook reactions?
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